Context: Each year, France Galop is hosting the Grand Steeple-Chase de Paris: an incredible horse race, with a high-paced tempo and a series of extremely difficult obstacles. How to attract the Parisians to this event, even if they are not already familiar with this famous horse race? Let's tell them a story.

Idea: Create a lyrical radio commercial, translating the thrill of this epic horse race. 

Audio SFX: Epic music. In this 20 seconds radio ad, a dramatic voice over narrates the specificities of the race, while the horses race from the start to an heroic finish line.

OUTDOOR AD: This print was also created by our agency to promote the race.

Client: France Galop

Agency: Publicis Dialog

Creative Director: Philippe Chesnais

Copywriter: Clotilde Maillard, Olivier Durand